Columbia University, New York

“New Media, New Demand Measurement Methodologies”. Congreso los días 25 y 26 de Junio. Tratará sobre Methodological Challenges and Opportunities in Online/Mobile Audience Measurement

Es un ‘Workshop’ de la International Media Management Academic Association, organizado por el Columbia Institute for Tele-Information, en colaboración con Fordham University, de la que soy Profesor Visitante.

Intervienen personalidades como las siguientes:

1.- John Lavine – Northwestern University

2.- Eli Noam – Columbia University: hablará sobre Digital Media, Analog Methodologies

3.- Fernando Bermejo – Harvard University: intervendrá sobre From Audience Measurement to Web Analytics

4.- Paul Rappoport – Temple University, TBA Data Mining

5.- Joost van Dreunen/Janelle Benjamin – SuperData Research, Video Games

6.- Ben Compaine – Fordham University

7.- Phil Napoli – Fordham University, Social Media Analytics as an Alternative Method of Audience Research

8.- John Carey – Fordham University, Audience Behavior and the Challenges to Measurement

9.- Sherill Mane – Vice President of IAB, Topic TBA

10.- David Poltrack, CBS

11.- Scott McDonald – Senior Vice President for Market Research, Conde Nast, TBA

12.- Marco Parente – Director of Product Management, Nielsen – TBA Global Video Measurement

13.- Erik Wilberg – Norwegian Business School, Using reader webpanels to measure the effects of advertising. A Scandinavian example from newspapers – a practitioners perspective comScore

14.- Russ Neuman – University of Michigan, Trends of Information Flows and Consumption

15.- Paulo Faustino - Porto University, Polytechnic Institute of Leiria, The Online News and Digital Newspaper Concentration and Voices Diversity in Portugal

16.- Andrew Gruen – Northwestern University, The Informedness Center Project

17.- Limor Peer – Yale University, User Engagement with Online News: Conceptualizing Interactivity and Exploring the Relationship Between Online News Videos and User Comments